Hi!
My name is Lily Oyama, I am currently completing my bachelors degree in Communications & Cinema and Media Studies, in addition to a minor in Business Administration at the University of Washington.
Growing up, I was the girl who made Instagram and Vine accounts for my TV show obsessions, posting edits I made of my favorite characters. Since then, I've always loved being behind the screens, taking photos, editing videos, piecing together graphics. If I'm not behind the camera, I love strategizing aesthetics and building campaigns.
As a ForbesLive intern, I played a major role in executing different marketing strategies to promote events including the Forbes Under 30 Summit, Power Women's Summit, Future of Work, ForbesBLK Summit, Creator Upfronts, and more! I learned how to build an audience and curate a room based to deliver on our contrated audience goals. Many of these strategies included writing copy for radio advertisements, emails, social media posts, newsletters, etc.
As a Warner Brother's University Ambassador, I planned many successful publicity campaigns for films including Wonka, Aquaman 2, Joker: Folie À Deux, etc. from concept to execution.
I instituted the role of Social Media Assistant at a local retail company to address the absence of brand awareness. I implemented impactful solutions through strategically conceptualizing brand vision and aesthetic on social platforms like Tik Tok and Instagram.
Wearing both hats, I flourish in both creative and analytical spaces. I'm a self starter, who is self-taught and eager to learn more about the advertising and marketing industry from a 360 perspective!