Themes:
Adventure, Legacy, Conservation, Romance, Vacations, Holidays
Target Audiences:
- Student Athletes (swim, diving, ice hockey, water polo, etc.)
- DC/Comic Fans
- Marine Clubs
- Multicultural Clubs
- Jason Momoa/Nicole Kidman Fans

Merchandise:




Influencer/Social Activations:


Publicity & Possible Partnerships:
- Swim team (open swim night/wellness night)
- Student Athletes
- Job Fairs
- Film Club



Grassroots Events:




Credit to my team:
Alec Fisher (Executive Publicity & Events Assistant at WBD), Gina Correa (Junior Publicist at WBD), Sarah Reyes (Program Supervisor at WBU), and ambassadors: Emily Zhong, Macy Brown, Fotima Akramkhodjaeva, Adam Boehm, Kennedy Kollar, Cianna MonTgOMery, Jared Block Emory, And Daniela Castillo